Google services and its tools are regarded as some of the most powerful in the world, the correct usage of Google services can lead you to be a successful entrepreneur or a fully-fledged e-commerce expert. Google has multiple services which include Google Analytics, Google Ads and Google Merchant.
Google Analytics is a powerful tool to obtain important and critical insight regarding keywords and search phrases, it can give you data and information about how many people have interacted with a certain domain or website or a keyword in a certain time-frame. Using this knowledge you can optimise your e-commerce stores, your affiliate marketing efforts and much more as the possibilities are endless.
Google Ads allow you to create ads that can reach a great potential on Google as it is the most widely used search engine with one of the largest real-time databases in the world. A well-placed and well-crafted Ad can turn the tide for your business or e-commerce store. The Google Merchant service allows you to track and manage your e-commerce stores while allowing you to link the Merchant Centre with Google Ads, so any changes you make in the products will be reflected in the Ad almost instantly.
Apart from the Google services, there are endless possibilities through which you can earn a considerable amount of money using Google and its tools. Here are 2 methods you can utilise to make money more efficiently.
Blogging
Blogging is a great method to earn money using Google services, you can post affiliate ads from other vendors on your blog and earn commission on each conversion or visit. So how does Google play a part in it? Let’s go through the process of setting up a blog and ranking it on Google
- Select Blog Niche: One of the first steps is to determine what your blog is going to be about, you can use google analytics to research different niches and look for ones that get the most reach. Other than that, you can choose a completely random niche. Make sure that it is attractive and your content is useful.
- Buy an Attractive Domain: In order to publish/deploy your blog, you need an attractive blog name/domain name, your domain name should be concise and to the point. It should reflect what your blog is about in a maximum length of 3 words. You can use CloudFlare, Vercel or goDaddy for domains.
- Have the Site Prepared: If you have basic knowledge about design and programming, WordPress is a recommended platform which is easy to use and allows for custom themes for you to choose and base your blog on. The hosting platform we use and recommend is Bluehost You can also simply hire a developer to prepare you a blog website from scratch using websites like Freelancer.com or Upwork.
- Rank it on Google: Once you have the site prepared and it is live, you can start to upload content and make sure that your content is all SEO-optimised. SEO stands for Search Engine Optimization and it can help Google to redirect the most relevant keyword searches to your blog site.
This will increase your traffic by a considerable amount and allow you to get commissions off of Google Ads that might be posted on your blog site.
E-Commerce Store
Apart from creating a blog website, you can go for an e-commerce store. Google Shopping Ads is a great way to induce traffic to your e-commerce stores via intuitive and responsive ads that appeal to the buyer/consumer. We discuss it more in this article but ere is the process you can follow:
- Create an E-Commerce Store: You can prepare an ecommerce store on Shopify or have it prepared from scratch by a website developer. Shopify is generally used for dropshipping, but can still be used for any form of doing e-commerce.
- Select and Source Products: You can utilise the Google Analytics service to find out the trends in your region and then select and source products according to those analytics, make sure that your product is unique and does not have a lot of competition and has a high selling ratio. Once your product hunting is finished, you should look for a reliable source for the products like AliBaba/AliExpress and Banggood.
- Make a Google Merchant Centre and Google Ads Account: You can create a Google Merchant Centre account and then link your ecommerce store there using your domain log-in. Once set-up, you can link your Google Ads account and then follow the flow:
- Head over to Google Ads, then to the campaigns page then click on + New Campaign.
- Select your Objective of Selling
- Select Shopping Ad as the campaign type
- Select the Merchant Centre Account that has your store linked up and contains the products.
- Select your feeds and your Region of advertisement
- Select your preferences and define them
- Set-up a daily budget ($5-$10 is a good start)
- Save and Continue.
To learn more about how I was able to build my Shopify store using Google check out this webinar by clicking here.