Hassan

Introduction One of the strongest techniques a business can use to connect with its audience is storytelling. With consumers bombarded with so much marketing messages, storytelling allows brands to rise above the noise and develop genuine connections with their consumers. Storytelling goes beyond the product or service you offer and engages with your audience in a relatable, memorable

Introduction But now, the way businesses sell products and interact with consumers is changing thanks to social commerce. In contrast to standard e-commerce, in which consumers navigate to a website to buy products, social commerce merges shopping directly into social media services such as Facebook, Instagram, TikTok and Pinterest. This enables businesses to present products, interact with

Introduction Customer experience (CX) is certainly now a key differentiator for business in the hyper connected world we live in today. From price and product quality to brand identity and public engagement, consumers have more choices than ever, and they don’t care about what used to matter when they swore their loyalty. Instead, they care about how a

Introduction That is not to say that data will tell your organisation what to do. With unprecedented change in an era of economic uncertainty, data is the compass that informs strategic decisions, increases value chain optimization and improves the customer experience for companies. Businesses can utilise data-driven information to identify the trends of the future, the how

Introduction The Meaning of Pro Market and Its Use Based on Consumer Behavior These are only a handful of the other big pieces that affect how people see and interact with products: emotions, cognitive biases, social influence, and motivations. By understanding how these concepts are functioning, businesses may be able to run marketing campaigns that are in

Introduction A high-performance team is not just a team of high-skilled professionals but is a system that works based on trust at its core and a collective goal. Effective leadership, mutual respect among members, and clear goals are the cornerstones of such a team. Those organizations which have clarity in their mission and objectives do better, as every

Introduction EQ or Emotional Intelligence is the ability of individuals to understand their own, and others’, emotions, to differentiate one emotion from another (and behave accordingly) and to use this knowledge to influence thought and behavior. It’s also a critical skill in personal and professional success and particularly leadership. Unlike traditional intelligence (IQ) which only assesses