Google is the most popular website in the entire world and due to this there are many ways people are using it to make money online. One of the ways you can utilize the power of Google is by starting a Shopify Dropshipping website and using Google Shopping Ads to drive clicks and increase revenues.
What is the most important aspect of running an online business? Driving sales and traffic to your online store and turning attention towards your inventory. Google shopping ads is one of the best ways to achieve this goal as you will be able to put your products in front of warm traffic.
What exactly is a dropshipping business? Well, it basically relates to the act of receiving an order from your store and having the supplier ship it directly to the customers doorstep without you needed to physically handle the inventory yourself. With a dropshipping business, you act as a facilitator between a customer and supplier, although there are many variations and methods with the dropshipping business model, but in this article, we will be focusing especially on Shopify dropshipping with using google shopping ads.
1.Find a Winning Product
A winning product does not refer to a product that has the most profit, but it is a product that carries the most selling potential. You can always find winning products using services like Zik Analytics, JungleScout, Helium10 etc. Ideally it will be good to look for products that have been performing well for the past view years and is most likely an evergreen product with a proven track record. Doing it this way and focusing on finding these types of items will put you in a position to possibly sell the product over the next couple years with your Shopify Dropshipping business.
2. Finding a Dropshipping Supplier
Finding a supplier is the next most important part of starting a Shopify dropshipping business after you do your product research. Always look for vendors and suppliers that provide the best and cheapest service without compromising the quality of the product. Extra features like quick delivery and personalisation of the order will be a big benefit, as it can allow you to increase your reviews and ratings. Here are some popular suppliers:
- Walmart
- AliExpress
- Wayfair
- Sam’s club
- VidaXL
- Homedepot
- CjDropshipping
- Banggood
- Lowe’s
- Amazon
- Alibaba
3.Signing up to Shopify
Shopify is a very intuitive and a helpful platform for dropshippers because it can allow them to initialise their own custom stores using themes or their own designs. After you have secured a product and a viable supply for it, you can begin to work on your store. Head over to Shopify and start your free trial.
Once your 14 day free-trial has begun, you can either hire a web-developer/ Shopify designer to help you design a custom and intuitive store for your customers or if you hold some general knowledge about designing, you can create your own store using Shopify’s built-in themes. We discussed this in detail in this article.
Once your branded store is up and running, you can start to work on your product range either manually or using some software to begin process of starting your Shopify dropshipping website.
4.Using Autods to Connect Products
AutoDs is a software/service that allows you to automate your entire dropshipping business with relative ease, AutoDs will allow you to connect products directly to your Shopify store and automatically set a supplier of your choosing for that product. AutoDs will then automatically retrieve orders, update them, and source the product.
Head over to AutoDs, Open the dashboard → + Add Store → Shopify → Enter the link of your store → Log in.
Once you have set-up your Shopify store in your AutoDs, you can now begin to automate the process by incorporating products.
5.Connecting Google Merchant Centre and Google Ads
Google Merchant Centre is a one-stop solution for your campaigning and merchant needs, you can register an account on Merchant Centre, it allows you to manage your feed and set marketing/shipping policies which are mandatory.
You will then need to connect your Merchant centre to your Shopify store using an app in the Shopify app store. There are many to choose from, we recommend you go for one with the highest rating to prevent any issues when you try and set things up.
Once your Merchant Centre is up and running, you need to register an account on Google Ads.
- Verify Your Domain: You need to verify your domain by logging in and providing access to Google, it’s an automated process in the Merchant Centre, you must enter the required details.
- Linking Google Ads to Google Merchant Centre: To automate the process and receive real-time analytics on your store elements, you need to link your Google Ads account to your Merchant Centre which will retrieve the products you will create an ad for.
- Set-up Tax and Shipping: You can define your policies about Taxation and Shipping in the Merchant Centre, it is a mandatory process and subject to legal laws.
Once this process is done, head over to Google Ads and follow the steps:
- Click on + New Campaign
- Select the Sales objective
- Define your conversion goal
- Select Shopping ads
- Select accounts and countries you want the ads to show up in.
- Provide an attractive title to your listing/ad
- Define your Budget and Biddings – $5 – $10 per day is a good start.
- Complete the set up with your requirements as per your dropshipping business
Once you go through that entire process your Google shopping ad will be set up. We hope this article gave you the knowledge needed to point you in the right direction so you can start making money online with your dropshipping business using Google.
For more information on how to use Google shopping ads with dropshipping click here